Ditch Your Pitch

How to create a powerful positioning statement
that actually gets people interested!

Any textbook will tell you what a positioning statement is and why you need it. In this Essential Message eWorkbook, Keynote and workshop, I’ll show you how to create the most compelling Positioning Statement for you -- and then I’ll show you how to turn it into a powerful sales tool that you can easily and naturally use in any conversation!

If you’re like most people in business, you already know that a positioning statement is an essential element in your sales and marketing toolbox. But having sat through other sales and marketing presentations, you might be worried that working on your positioning statement will be just another word-play exercise that won’t do anything to build sales.

The simple, proven fact is that a well-developed positioning statement enables you to focus your energy on the real business of getting sales. And when it’s applied properly to your website, sales material and networking conversations, your positioning statement becomes your most powerful ally in attracting the right customers, right away.

You'll learn:

• The 5 core elements that every positioning statement should have. (Even if you already have a positioning statement, it’s almost guaranteed you’re missing one of them.)
• The mistake that almost all businesses make when using their positioning statement in their marketing materials (and how you can avoid it.)
• How to turn your positioning statement into a compelling conversation starter at networking events and in sales situations.
• And more!